Our Investment and Partnership criteria is simple to understand -but surprisingly difficult to meet. Here are the three primary questions we must answer "YES" to:
1: Do we love the founding team? This is a deceptively difficult question. We're not talking about just great people skills. Many executive teams have great ideas and are hyper-talented, but lack true commitment to their cause. Some teams have fantastic ideas, but poor timing. Fewer still, handfuls of teams have phenomenal ideas and are reasonably-skilled -and are hyper-committed. History, as we know it, is largely written by these types of groups, partnerships and individuals. It's predominantly the latter groups who achieve so much -they can actually make history. Often times it's the sheer will (read: commitment) of the founders alone that gets the company through some of the most devastating setbacks -which are all but inevitable.
We know that level of commitment. And, we require it as the starting point of any great endeavor.
2: Do we love the project? We work with companies centered around great ideas. Phenomenal ideas. Good ideas will get tabled. We also require your project to positively impact humanity and the world.
Additionally, your project has to be past the "proof-of-concept" or prototype stage. In the future, we will include seed-stage funding, but for now, the projects we get involved with must have moved from the "paper" stage to the "market" stage with actionable target-customer feedback.
3: Does the company have an unfair advantage? It's what makes your company distinctly unique -and better than your competition. Not just apples-to-apples better. We mean driverless car versus horse-and-buggy better.
Sometimes, a company has an unfair advantage buried deep within and they just need tactical help to effectively share it with its future/existing customers. We like companies that compete, but we LOVE companies with the potential to dominate.