By Marty Aquino, eHow Money Contributor
26 MAR 11
International marketing is an essential step, if you have global ambitions for your business. It is the cross-border process of planning and executing numerous concepts to gain market share in other countries. Developing your international or global brand will require additional strategies. Your marketing process must be tailored to applicable language and socio-cultural factors. Executing an international marketing plan may require you to choose a competitive strategy as well.
International Marketing Definition
International marketing, sometimes referred to as global marketing, is viewed by the American Marketing Association, "as a multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services." Many companies are adding international marketing components to their management strategies as it can offer new opportunities for revenue generation. Furthermore, it allows companies to stay competitive as an increasing number of companies opt to operate on an international level.
International Markets Are Like Startups
Adapt to Language and Socio-Cultural Factors, Read more: